Spill the marketing tea.
Honest, useful articles about social, content and the marketing career, written by the women doing the work.
Featured this week
The Reporting System That Gave Me My Weekends Back
Fresh from the pot
See all articles
Why Great Marketing Starts With Strategy: The Thinking Behind Campaigns That Work
Behind the Feed: The Real Psychology and Strategy of Social Media Management
Hospitality: The Heart of Our Communities
The Cost of Looking Like Everyone Else: Why Brand Strategy Is a Business Decision
Your Next Customer Just Asked ChatGPT About You. What Did It Say?
Pick your brew
Social
Platforms, algorithms, Reels, TikTok and the art of the scroll-stop.
Content
Writing, planning, repurposing and calendars that survive past February.
Brand
Voice, visuals and making people remember who you are.
Career
Pay, promotions, freelancing, burnout and getting taken seriously.
Tools and AI
The apps, templates and AI that save hours, honestly reviewed.
Hot Takes
Strong opinions, well argued. Pull up a chair.
got opinions? good.
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every Friday
The Weekly Brew
The best marketing reads of the week, one Hot Take and a template you can steal. Five minutes, one cuppa.